DataPath Systems - Market Research

DataPath Systems is a full service market research company.  It is the only full service market research company in the Northern Canada.  Its business philosophy is the preparation of top quality market research information using the state of the art in technology and training.  All forms of technology, such as CATI (telephone), email and the Internet are used whenever appropriate, as well as traditional data collection methods such as face-to-face interviewing, or via the mail.

Donna Larsen started DataPath Systems based on 14 years of experience in the market research field. DataPath Systems quickly expanded to include a field centre (CATI) operation located in Marsh Lake Yukon.  Strategic alliances are in place (in the United States and Canada) to expand the CATI operation by working with other market research firms using the same system, development, maintained and supervised by DataPath staff. DataPath Systems is capable of handling all levels of market research needs, from data collection to data analysis, segmentation, planning and application of the information.

DataPath Systems is using on-line data reporting that allows the clients to track the progress of their projects and even review raw data tables and data summaries during the data collection phase.  Email software tracks emails opened, and links used for email invitations to online surveys.

Because DataPath Systems is a small-medium size business, our clients always deal directly with both the owners and the managers at the same time.  This allows for quick decisions and quick changes to the project as needed.  We work seven days a week, day and night, to assure the client’s needs are met.  Our field manager, Debbie Champagne has worked for DataPath Systems for nine years and supervises all interviewers and data collection.


Donna Larsen, CMRP

Donna has worked in research and strategic planning for over 22 years.  During that time, she has consulted with major hotel chains, airlines, destinations and government organizations.  Her primary focus is on market research, methodology, data collection and reporting.

Ms. Larsen was recently the Chairman of the Board (and past president) of the Travel and Tourism Research Association.  This Association of 800 members represents over 50 countries and is the leader in travel and tourism research.  She has also recently taught in the Tourism Program at Yukon College and has held a position on the TIA Yukon board of directors.  She is currently the Chairman of the Canada Chapter of TTRA.

  • Donna Larsen was formerly the Vice President of Travel and Tourism for the Angus Reid Group prior to moving to the Yukon.  (At the time, it was Donna Teboe).  During the five years with Angus Reid Group, Ms. Larsen worked only on travel and tourism projects, and managed over $4 Million worth of projects.
  • Donna specializes in methodology and sample frame, and questionnaire design, and is one of approximately 300 Canadians achieving recognition by the Market Research and Intelligence Association (MRIA) as a Certified Marketing Research Professional.
  • Currently she owns and manages DataPath Systems with responsibility for all project design, questionnaire design, data collection, data analysis and reporting.


Mike Larsen

Mike Larsen is responsible for any data programming needs (CATI programming, database management, online tools.), and graphic/computer needs for DataPath Systems.  Mr. Larsen’s background is in database management and computer technology.  He brings to the team a detailed analytical approach to the data and the presentation of data via graphs and interactive reporting. 

·         Mike is versed in Visual Basic, Excel, Access, SPSS, PowerPoint, JavaScript and HTML.

·         Mike designed and programmed several inquirer database tool, (including one for Nunavut Tourism) which creates a single database of all tourism inquiries with automatic downloads to all groups requiring the data – from fulfillment houses to ad agencies to the Department. 

·         He is responsible for programming all questionnaires (either CATI or on-line), database management, and client websites (tracking of data collection, posting data results).



Debbie Champagne

Debbie has worked for DataPath Systems since for 11 years as the field manager.  She handles all aspects of:

·         Hiring interviewers

·         Training interviewers

·         Billing and payroll

·         Travel logistics

·         Coordination with community leaders

Debbie has extensive knowledge of the northern communities and a strong working relationship with town managers across the North.  Since 2006, DataPath has employed interviewers located in the following communities:

Yukon Territory

q  Beaver Creek

q  Dawson City

q  Haines Junction

q  Marsh Lake

q  Whitehorse


q  Arviat

q  Cambridge Bay

q  Cape Dorset

q  Gjoa Haven

q  Igloolik

q  Iqaluit

q  Kugluktuk

q  Nanisivik

q  Pangnirtung

q  Rankin Inlet

q  Qikiqtarjuaq

q  Taloyoak


q  Deline

q  Fort McPherson

q  Fort Resolution

q  Holman

q  Lutselk’e

q  Rae Lakes

q  Tuktoyaktuk


q  Akulivik

q  Inukjuak

q  Ivujivik

q  Kangiqsualujjuaq

q  Kuujjuaq

q  Kangirsuk

q  Kuujjuaraapik

q  Puvirnituq

q  Salluit

q  Umiujaq


MRIA Code of Conduct and Good Practice

DataPath Systems is a member of the Marketing Research and Intelligence Association and follows the Code of Conduct and Good Practice for Members of the MRIA (December 2007) with respect to responsibilities to the public and responsibilities to clients for all research projects.   Donna Larsen is a Certified Marketing Research Professional (CMRP).


Donna or Mike Larsen

DataPath Systems

Box 2180

Marsh Lake, Yukon  Y0B 1Y2



fax: 867-660-4611